Portland, OR is known for its coffee culture.
Indonesian Coffee Pavilion stands out in a colorful way
Indonesia is one of the largest coffee exporting countries in the world. In order to promote Indonesian coffee brands to the United States, the Indonesian Trade Attache at the Embassy of Indonesia, located in Washington D.C, and the Indonesian Trade Promotion Centers of Chicago and Los Angeles, wanted to create a welcoming 30′ x 20′ booth, that would allow 8 new coffee brands from Indonesia to promote their products at the Specialty Coffee Expo (SCE) 2023.
The booth design consisted of the a 20′ x 10′ wall, including a few high tables and chairs for visitors to taste the various coffees, and discuss business. A 15′ x 15′ x 3.5’H hanging sign made sure the booth was visible from the entire trade show. The center of the booth consisted of a roughly 20′ x 20′ square with a coffee station on one side of the booth, and in total twelve stations along the other three sides, with twelve coffee brands displaying their products.
Due to the attractive booth, multi-million dollars worth of leads and potentially new buyers were accumulated, making this booth a very worthwhile investment.