BACK TO THE FUTURE
Return of the LA Auto Show
This year’s edition of the LA Auto Show took place again at the Los Angeles Convention Center in November. Although it was not as lively as pre-COVID pandemic days, it showed a lot more energy than last year, and that is a good sign. Although some of the big European brands like Mercedes-Benz, BMW, and Audi were not present, fortunately other brands like Porsche, and Volkswagen did show up in style. And luckily almost all Asian brands, as well as American car brands displayed impressive booths and cars, some even futuristic.
The future is electric, and beyond
It’s’ not surprising that there is a shift towards electric vehicles, and almost every brand present at the LA Auto Show, showcased their latest electric models and beyond. Hyundai showcased their impressive, new hydrogen hybrid Hyundai N Vision 74 car, which looks a lot like the classic DeLorean from the Back To The Future movies. Volkswagen introduced their ID.Buzz van. The iconic VW bus is back and it’s electric.
Video Walls versus Large Format Prints
It is very evident that over the past years, many booths have changed from very detailed booths with large format prints, to more open concept booths with enormous video walls. One can imagine that for this type of trade shows, big impact is needed, and with today’s technology, more dynamic backgrounds and immersive experiences can be realized.
The Petree Hall at the Los Angeles Convention Center, was transformed again to a Porsche booth. With a large video wall, floating lightboxes, and 14 feet tall perimeter walls with seamless large format prints, the perfect stage was set for the introduction of the 2023 Porsche 911 Dakar.
See a video of the Porsche booth and the large format graphics that CEES SMIT produced and installed for our client.