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Our story

CEES SMIT, Inc. is a family owned business, that started in the early 1970s in The Netherlands.

We love people

What started as a company that was specialized in fabric coverings for theatres and trade shows, evolved into a company that offers visual branding solutions on a global scale, with offices in the U.S., Germany, and The Netherlands.

‘Since the foundation of the company, the focus has always been and will always be ‘people’. We love the people we work with, and the people we work for. It’s a beautiful thing that people have the ability to create things with their minds, and it is our passion to transform those ideas into reality.’

Our hope and intention for the future is to continue to be a source of skilled knowledge, and expertise in the trade show and event industries, and to support clients with these skills, to help them find solutions, and solve challenges with a focus on visual branding, design, production, project management and installation. We would love to be a source of influence and knowledge when it comes to educating aspiring new professionals in the trade show and event industries, as we strongly believe that knowledge should be passed on to the next generation.

Boi Smit


(Click image for bio)

Cees Smit, early 1970s


Cees Smit, first office, 1970s

Boi Smit, first booth in USA, 2010

Boi Smit, presenting at FIT, 2021