Skip to main content


About us



Think big and don’t listen to people who tell you it can’t be done.
Life’s too short to think small. – Tim Ferriss

This is our story

CEES SMIT, Inc. is a family owned business, that started in the early 1970s in The Netherlands. What started as a company that impregnated drapes for theatres to make them flame retardant, evolved into a company that is specialized in solutions that include fabrics and graphics. Van Straaten BV, its Dutch sister company, is also family owned, and has been a trendsetting printing company that has been using printing techniques and printing media for almost a century. The newest addition to the group is Van Straaten GmbH, located in Germany.

Global brandscaping

CEES SMIT, Inc. is a leading name in the global market when it comes to visual branding. The partnership of CEES SMIT, Inc. and Van Straaten offers a unique international portfolio and an extensive range of products and services to choose from. The combination of these two trendsetting companies, and the combined knowledge of graphics and fabrics opens up a whole new world of possibilities for retail, tradeshows, events, and interior decorating. Worldwide visual storytelling, that's what we do. Our work can be found in Los Angeles, Amsterdam or Berlin. Day in and day out, we produce visual branding that leads to a complete brand experience. 

A trusted partner

Back in the 1970s, craftsmanship involved a lot of manual labor and specialized knowledge. Over the past decades a lot of this knowledge has been implemented in automated and streamlined work flows, 24/7 support and an international presence. What has never changed is our consistent and reliable full service that helps our customers achieve the best possible results. 

A  sustainable world

We believe in a sustainable world for future generations. That is why our production facilities are CO2 neutral, and are running on LED lighting. Solar panels and our own power plants are used to ensure that our power is as environmentally friendly as possible. Additionally, environmentally friendly alternative print materials are all part of our product range.


A business has to be involving. It has to be fun. And it has to exercise your creative instincts.

 - Richard Branson

Let's team up


View our vacancies

Downlaod graphic files specifications or brochures:

Some of our references

SONY Pictures